Paul Shorrock
Head of Regional Accounts - North @Bidfood UK
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WORK HISTORY
Head of Regional Accounts - North @Bidfood UK
SKILLS
ABOUT PAUL SHORROCK
I’m a commercially driven sales leader with over 20 years’ experience across foodservice, hospitality and national account management, currently Head of Regional Accounts – North at Bidfood UK.My career spans senior leadership roles at Brakes UK and Bidfood, where I’ve led high-performing regional and national teams, driven new business growth, and delivered sustainable commercial results across complex, multi-site customer portfolios. I bring a practical, people-first leadership style, combining strategic thinking with hands-on execution.Having progressed from operational hospitality management into senior sales leadership, I offer a well-rounded perspective — understanding both customer challenges on the ground and the commercial realities of large-scale foodservice supply. This background helps me build strong partnerships, unlock opportunities, and consistently exceed targets.I’m passionate about developing people, building trusted customer relationships, and creating winning sales cultures that deliver long-term value for both clients and businesses.
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