Paul Schaum
Social Media Marketing Specialist @Locked On Podcast Network
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WORK HISTORY
Social Media Marketing Specialist @Locked On Podcast Network
Ideate, produce, edit, and publish video-first content out of the Locked On Podcast network shows to help drive listens and views to the podcasts and help develop the brand of Locked On.Helped create short-form video strategy that has led to a 271% increase in YouTube Shorts views over the past 12 months. Facilitated the scale of more than social media accounts across the Network, resulting in a 551% increase in reach and 376% increase in engagement.Helped create a social-specific product that is projected to generate six figures in revenue in 2026.Assisted in the company rebrand on social media that has been implemented and scaled to more than social media accounts across 6 platforms. Create social media strategy in accordance with company objectives.Update, manage and maintain Locked On website, featuring 400+ pages, including show information, embedded live video streams, and podcast RSS feeds.Developed paid advertising strategy in accordance with company objectives.Manage company’s paid advertising campaigns.
EDUCATION
Westosha Central High School
High School
University of Wisconsin-Whitewater
Bachelor’s Degree, Journalism
SKILLS
ABOUT PAUL SCHAUM
I am a marketing professional with ten years of experience in a variety of industries…
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