Paul Sammon
Head of Delivery - Commercial Technology @Warner Hotels
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WORK HISTORY
Head of Delivery - Commercial Technology @Warner Hotels
Accountable for realising value from the new commercial technology platformDriving adoption, capability and new ways of working across commercial teamsTranslating platform capability into improved revenue optimisation, pricing effectiveness and decision-makingEmbedding governance, metrics and delivery cadence to ensure benefits are realised
EDUCATION
Luton University
BA (Hons)
SKILLS
ABOUT PAUL SAMMON
I’m a senior commercial and product leader with a strong track record of building and scaling revenue platforms, delivering complex transformation, and unlocking value in PE-backed hospitality businesses.I progressed through sales, revenue management and commercial leadership roles to Head of Sales & Commercial, with responsibility for c.£150m in holiday sales and leadership of large, multi-disciplinary teams across Sales, Revenue Management and Business Support. In this role, I also led the commercial launch of two new hotels, owning end-to-end pricing strategy, commercial systems set-up and integrated go-to-market planning to ensure strong early performance.In April 2024, as the business entered a major transformation phase, I moved into a Head of Revenue Product role, acting as the commercial lead for the revenue technology stack. I led the design and delivery of a new commercial platform, including a new Central Reservation System (CRS), a new internet booking engine and a new enterprise data platform. I worked closely with senior leadership, PE sponsors and external advisors to ensure delivery against strategic and value creation objectives, with the platform successfully launching pre-Christmas.In January 2026, following the successful implementation of the platform, a new role was created — Head of Delivery – Commercial Technology — with a clear mandate to unlock the benefits of the transformation. My focus is now on embedding the tools, driving adoption and translating capability into measurable improvements in revenue, pricing effectiveness and commercial insight.I work most effectively at the intersection of commercial strategy, product leadership and execution — ensuring transformation delivers sustainable value, not just new systems.
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