Paul Pirrotta

Associate Director of Marketing @Gsb

Hartford, CT, US
EMAILS
p••••••••@mygsb.bank
MOBILE NUMBERS
+18•••••••75

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WORK HISTORY

Apr 2021 — Present

Associate Director of Marketing @Gsb

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Lead Bank Marketing Strategy, Budget & Execution -Manage integrated, Digital/Omnichannel Campaigns for Brand, Acquisition, Retention and Cross-sell across all lines-of-business - Oversite of digital and brand agency partners -Resonsible for branch marketing launches, customer communications and focus market/segment development -Responsible for onboarding new MarTech stack to optimize efficiency, cutomer engagement and analytics/report outs -Member of GSB Pricing, Non-Profit, Product & Services committees and DEI Council

SKILLS

Direct MailBudgetingDigital MarketingOnline AdvertisingProduct DevelopmentCross-Functional Team LeadershipMarketingOnline MarketingProduct MarketingRetailManagementMerchandisingCross SellingExecutive ManagementMulti-Channel MarketingSEOMarketing CommunicationsStrategySegmentationMarketing StrategyPropensity ModellingLeadershipRelationship ManagementEmail MarketingRetail BankingIntegrated MarketingMarketing ManagementProduct ManagementCustomer Segmentation StrategyDirect MarketingCustomer AcquisitionCustomer RetentionAccount ManagementAnalysisBudgetsFinancial ServicesBankingPayments

ABOUT PAUL PIRROTTA

Results-driven entrepreneurial leader with a background in financial services. Strategic…

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