Paul Pirrotta
Associate Director of Marketing @Gsb
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WORK HISTORY
Associate Director of Marketing @Gsb
Lead Bank Marketing Strategy, Budget & Execution -Manage integrated, Digital/Omnichannel Campaigns for Brand, Acquisition, Retention and Cross-sell across all lines-of-business - Oversite of digital and brand agency partners -Resonsible for branch marketing launches, customer communications and focus market/segment development -Responsible for onboarding new MarTech stack to optimize efficiency, cutomer engagement and analytics/report outs -Member of GSB Pricing, Non-Profit, Product & Services committees and DEI Council
SKILLS
ABOUT PAUL PIRROTTA
Results-driven entrepreneurial leader with a background in financial services. Strategic…
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