Paul Phillips
Strategy Partner Board Member @OMD UK
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WORK HISTORY
Strategy Partner Board Member @OMD UK
London, GB
Leading on strategic planning for some of the UK\'s most powerful brands, including leaders in the bank and credit card, beverages, education, energy, travel and transport, and charity categories. Also an active member of the agency\'s new business programme, enthusiastic contributor to OMD\'s thought leadership content workstream and the Strategy team\'s representative on OMD\'s Digital Triumph council, ensuring excellence in the use of digital, data and technology to fuel clients\' business growth, and the promotion of our industry-leading efforts to that end.A founding member of OMD UK\'s Diversity x Design team, serving to reframe our planning process to ensure that all planning reflects and serves Real Britain. Also lead OMD UK’s LGBTQ+ Advisory Group, ensuring best practice in community engagement, internally and externally.Winner of Gold in the Research Insight category of the 2020 MediaWeek Awards for my work on Barclaycard, and shortlisted for the IPA iList 2024 for my impact across multiple DEI workstreams.
EDUCATION
University of York
MA, Medieval Studies
University of York
BA, English & Related Literature
King Edward VI, Nuneaton
A-level, English Literature, History and Geography
ABOUT PAUL PHILLIPS
A media professional, and Accredited Member of the IPA, with over 27 years\' experience on both sides of the media fence (media owner and agency). Since my move to agency side in I have strategically planned and implemented brand, brand response and direct response campaigns across all media channels in local, national and international arenas. Specialities: Ultimately: Putting real human truths at front and centre (we’re individuals, not segments!).Functionally: media planning and effective implementation. Engaging with creative and client teams to ensure that the big \'Creative Idea\' is both viable and buyable in the evolving media landscape.
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