Paul Olshan
- Role
- Head of Content Curation Strategy at DIRECTV
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Paul Olshan
Marketing, curation and distribution executive adept at maximizing revenue and engagement…
Experience
Head of Content Curation Strategy
Jan 2022 — Present
Develop and implement the editorial strategy for all partner content, presenting a 65K-asset On Demand library to 15M+ customers across digital and satellite platforms. Built the team for this new company discipline.\\\\n• Determined editorial content priorities for internal teams (social media, PR, retention, marketing) from programming associated with 250+ cable/broadcast partners\\\\n• Designed the content merchandising structure for DIRECTV & AT & T’s OTT services, continually evolving the customer experience based on engagement metrics, audience viewing habits and release schedules\\\\n• Conceived lifecycle campaigns from launch through sustaining promotions for network, cable and premium programming including Yellowstone, This Is Us, Watchmen, Housewives of…, Olympics and World Cup\\\\n• Established free content sampling programs for Premium and SVOD partners, leading to subscriber growth\\\\n• Deliver innovations on DIRECTV STREAM in partnership with Product and XDS teams, including a dedicated sports tab and live content carousels, generating +400% increase over avg weekly carousel viewership\\\\n• Supplied product requirements for a new CMS tool, Personalization, Storefront and Discovery projects\\\\n• Built and supervised a 4-person team of content curators\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
UCLA
BA, English
Skills
- Sales
- Online Retail
- Entertainment
- Marketing
- Sales Operations
- Digital Media
- Marketing Strategy
- Sales Presentations
- Sales Process
- Retail Marketing
- Brand Management
- Integrated Marketing
- Strategic Partnerships
- Strategy
- Product Management
- Online Marketing
- Trade Marketing
- Retail
- Dvd
- Marketing Management
- Digital Marketing
- Consumer Products
- Content Acquisitions
- Digital Strategy
- Sales Management
- Merchandising
- Digital Distribution
- Product Marketing
- Multi-Channel Retail
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