Paul M.

About Paul M.

For over 5 years I directed marketing at Bluehost.com, the flagship web hosting brand of Endurance International Group (NASDAQ: EIGI). While there I also served as a de facto VP role and assembled a 30-person team from scratch to help us grow to over $200M in annual revenue. In late 2016 I joined the team at DreamHost to help drive their product marketing and pioneer new marketing endeavors in the WordPress space. A Few Notable Accomplishments: • Led comprehensive re-brand, repositioning, and website redesign for large revenue E-commerce company resulting in $2M+ annual revenue increase within the first year. • Conceived and launched email marketing resulting in annual revenue increase of $4M. • Conceived and launched social media presence. Grew YouTube to lead the the hosting industry (ahead of GoDaddy) with 13M+ views and subscribers. • Conceived and launched video marketing strategy. New annual revenue from video advertising channel clocked in at over $2.5M. • Conceived and launched a revamped pricing and packaging offer resulting in new annual revenue growth of 4%. • Conceived and launched field and event activity. Grew to 30 annual events and conferences worldwide. Proficiencies: Marketing Strategy, Product Marketing, Pricing & Offer Strategy, Market Analysis, Segmentation, Lifecycle Management, Public Relations, Corporate Comms, Field & Event Marketing, Program Management, Demand Generation, Direct Response, Affiliate Marketing, Content Marketing, Email Marketing, Social Media Marketing, PPC Advertising, SEO, Channel Optimization, Funnel Optimization, Creative Direction, Project Management, Branding, Web Design, Print & Offline Design, Video Production, Product Design, Product Management, User Experience, Interface Design, Sales Enablement, Lead Generation

Experience

1. Product Marketing

   Dreamhost

   Dec 2016 — Present · Los Angeles, CA, US

   My job is to run point on marketing efforts for our flagship hosting product, DreamPress. I also provide VP and Director-level marketing leadership to help the company successfully expand marketing capabilities required in order execute more aggressive marketing strategies.• Define product marketing and offer strategies. Work with engineering to align development schedules with marketing roadmaps in order to hit specified revenue targets.• Build and oversee marketing budgets across both product and channel dimensions. • Direct marketing efforts. Create tactical plans to achieve specific revenue goals and oversee execution across a range of company functions and teams. • Provide guidance to help leadership strategically and efficiently expand internal marketing capabilities. Manage and direct the creation of new marketing functions.

Education

• Capistrano Valley High School

  High School

  1999 — 2003

• Brigham Young University

  Bachelor's Degree

  2006 — 2011