Paul Metz

Chief Executive Officer (CEO) at C+R Research

Role: Chief Executive Officer at C+R Research
Location: Chicago, IL, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Paul Metz

I\'m a knowledgeable and creative marketing research leader, team builder and B2B…

Experience

Chief Executive Officer
C+R Research
Jan 2024 — Present · Chicago, IL, US
As CEO of C+R Research, I am part of a talented management team who oversees one of the industry’s leading private custom insights agencies. C+R, now in its 3rd generation of ownership, is proud to be approaching its 65th year of providing innovative and impactful qualitative and quantitative research solutions along with expert perspectives about consumer, shopper, and B2B populations, issues, and opportunities. In my role as CEO, I leverage 30+ years of client and supplier-side experience to craft C+R’s business strategy, pursue innovative enhancements to our solutions portfolio, and ensure that our staffing and corporate culture are world-class. With the company’s tradition of being practitioner-led, I remain engaged with several clients and projects, helping to clarify business challenges, create optimal research designs, and translate insights into winning marketing tactics and strategies.

Skills

Survey Design
Consumer Insight
Research Design
Market Research
Consumer Behaviour
Survey Research
Positioning
Product Development
Primary Research
Questionnaire Design
Customer Insight
Brand Equity
Consumer Insights
Quantitative Research
Marketing Research
Business Insights
Advertising Research
Focus Groups
Segmentation

Contact information

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Work email
•••••@crresearch.com
Personal email
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Current company

C+R Research

Market Research · 157 employees · Founded 1959 · Chicago, Illinois, United States

At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 65 years, delivering great research, deep perspective, and committed client service. We’re known for designing innovative custom methodologies for answering complex marketing questions, high-quality analytical insights, and delivering senior-level attention throughout every phase of our clients’ projects. We embrace a “whatever-it-takes” philosophy on every client engagement and are flexible enough to adapt to our clients’ needs, however challenging they may become. We offer an array of effective, customizable techniques for traditional and online qualitative, quantitative, mobile, and community-based research both in the U.S. and globally. When the need arises for quick-turn insights, we have a full suite of effective agile research solutions. We are recognized in the industry for our focused knowledge and consultative expertise in the youth and family, Latino, and multicultural consumer segments, as well as B2B research. And our dedicated Shopper Insights practice is led by former client-side researchers who have deep expertise and understanding of today’s omnichannel shopper. Whatever the business challenge, our goal is to always provide smartly-designed research and thoughtful insights that inspire decisions and accelerate brand growth.

crresearch.com

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