Paul McAfee

About Paul McAfee

Senior commercial leader with 20+ years of experience driving profitable growth across global organizations and high-growth startups. I specialize in building and scaling strategic partnerships, marketplaces, and revenue engines that deliver measurable outcomes. At my core, I’m an operator who turns complex, ambiguous opportunities into structured, repeatable growth. I’ve led across corporate development, P&L ownership, and business development—working at the intersection of e-commerce, retail, and technology platforms. Currently at Amazon, I lead Business Development for Sports & Outdoors, owning the full partner lifecycle from sourcing and strategy through deal structuring, negotiation, and execution—driving selection expansion, new revenue streams, and long-term partner performance. Previously, as CEO of a PE-backed e-commerce group, I led a full turnaround to profitability within 13 months, expanding margins, reducing costs, and restoring operational discipline. At STATSports, I scaled ARR 5x and built partnerships across elite teams, leagues, and federations globally. I’m known for:Structuring and closing complex, high-value dealsBuilding scalable go-to-market and partnership frameworksLeading cross-functional teams to execute with pace and precision I bring a hands-on, accountable approach, grounded in the belief that consistent execution is what turns strategy into results.

Experience

1. Strategic Partnerships & Business Development - Sports & Outdoors

   Amazon

   Dec 2024 — Present · NY, US

   Lead business development focused on unlocking growth with premium global brands, leagues and events, building scalable, multi-channel partnerships across the ecosystem.

Education

• Northumbria University – Newcastle Upon Tyne, England

  BSc Honours Degree – Sport Management European

  1998 — 2002