Paul Maxwell

Head of Sales Force Effectiveness, Emea @CooperVision

Southampton, GB

Achievements and responsibilities: • Working locally with 25 countries grouped into 14 markets, including EU, CEE and ACE region.(Russia, India, Israel, Turkey & South Africa) to enhance and develop their sales, sales management and key account team’s effectiveness. Working with Customer Segmentation, Impact of all Customer Interactions, improving focused performance and use of our CRM system (SFDC).Launched a clear strategy around getting the basics right and building a clear backbone for the sales organisation. With a vision of becoming the #1 sales organisation within the optical market for Customer, Consumer and Category value add. Designed with country consultation and launched Core Competencies for sales and sales managers and a common sales process across EMEA. Embedded across all countries.Created and launched a Sales Academy to train the trainers in each country around the sales process, improving skills, questioning and closing within the sales organisation.Designed a Coaching Academy to drive leadership skills with sales managers, ensuring co-travel and sales people development is maximized.Re-Launched KAM Academy, condensed, rebuilt to ensure new KAM’s and Marketing teams clear on Planning, Selling, Negotiation and building a customer joint business plan with customer business teams.Introduced a meeting platform of EMEA sales leaders to share best practiceReporting into VP EU

University of Gloucestershire

Bachelor of Science - BS, Geology/Earth Science, General