Paul Marshall

About Paul Marshall

As the AVP of Digital Client Success at Dun & Bradstreet, I lead a team of professionals who support cutting-edge businesses in enhancing their marketing, sales, and advertising performance with AI and data. With over 20 years of experience in marketing and customer success, I have a passion for driving growth and delivering value to our clients across various industries and verticals.My core competencies include marketing strategy, marketing automation, predictive marketing analytics, data analysis, collaboration, and cross-functional team leadership. I have a proven track record of accelerating marketing ROI, increasing customer retention, and generating demand for SaaS and tech solutions. I hold an MBA from Kellogg School of Management, where I specialized in marketing, and a bachelor\'s degree in business administration from the University of Tennessee at Chattanooga.

Experience

1. Data Management Specialist

   Dun & Bradstreet

   Apr 2025 — Present · Denver, CO, US

   I was hand-selected to join a mission-critical SWAT team focused on driving step-function change in master data management (MDM) sales, one of the company’s key growth areas with significant unmet customer needs in the marketplace.In this role, I partner closely with customers to accelerate their data management outcomes, helping them cleanse, enrich, dedupe, and master their data. This work enables true AI readiness and immediate business value, ensuring organizations can unlock insights and scale with confidence.My focus is on collaborative problem-solving, working side-by-side with clients to address complex data challenges and deliver measurable impact. This position reflects my commitment to advancing data strategy where it matters most: driving innovation, enabling customer success, and creating real market impact.

Education

• Northwestern University - Kellogg School of Management

  MBA, Marketing

• The University of Tennessee at Chattanooga

  Bachelor's degree, Business Administration and Management, General

Skills

• Software as a Service (Saas)
• Digital Marketing
• Marketing Automation
• Marketing Management
• Integrated Multi-Channel Marketing
• Strategy
• Business-to-Business (B2b)
• Segmentation
• Direct Marketing
• Facebook Marketing
• Product Management
• Digital Direct Marketing
• Management
• Wireless Technologies
• Mobile Marketing
• Telecommunications
• Search Engine Optimization (SEO)
• B2b Marketing
• Go-to-Market Strategy
• Technology Marketing
• Lead Scoring
• Marketing
• Strategic Planning
• Lead Generation
• Wireless
• Customer Relationship Management (Crm)
• Product Marketing
• Advertising
• Channel Marketing
• Mobile Devices
• Vertical Marketing
• Customer Lifecycle Management
• Social Media
• Consumer Marketing
• Eloqua
• Social Media Marketing
• Demand Generation
• Inbound Marketing
• Leadership
• Online Advertising