Paul Lucas

About Paul Lucas

As Vice President of Sales at M.R. Williams, I lead a diverse, multi-division sales organization serving the convenience store industry across the Mid-Atlantic and Southeast. My team and I work with thousands of retail partners, delivering innovative solutions in grocery, food service, and novelty categories—backed by deep category expertise, operational excellence, and a commitment to driving measurable ROI.I oversee directors, managers, and sales specialists across multiple business units, ensuring clear accountability, robust SOPs, and consistent execution in the field. My leadership philosophy combines tactical discipline with strategic foresight, enabling my team to grow existing accounts, capture new business, and strengthen customer relationships. I am a firm believer in the EOS framework for creating focus, alignment, and accountability.With a background that spans business development, category management, pricing strategy, and operational process improvement, I approach sales leadership as both an enterprise-level strategist and a hands-on coach. Whether it’s launching new programs, expanding into new markets, or integrating emerging sales technologies, I ensure initiatives are grounded in data, executed with precision, and aligned with long-term growth goals.

Experience

1. Vice President of Sales

   M.R. Williams, Inc.

   Sep 2023 — Present · US