Paul Lim
Global Brand Strategy & Planning | Creative Development | Integrated Marketing | Dr. Squatch | Samsung | Starcom
- Role
- Head of Brand Creative Media Activation at Dr. Squatch
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Paul Lim
Seasoned brand marketing leader with expertise in building innovative creative platforms,…
Experience
Head of Brand Creative Media Activation
Jan 2023 — Present · Marina del Rey, CA, US
Directs campaign planning for brand marketing initiatives with the goal of increasing top of mind awareness and household penetration for Dr. Squatch. Instrumental in developing best-in-class brand plans and working across the organization to turn them into a reality. Produces engaging creative and omnichannel GTM plans that infuses Dr. Squatch’s unique humor and irreverence to cut through the clutter to edu-tain everyday guys.• Leads creative development, production, and media thought process for the brand, delivering disruptive and innovative concepts to key opportunities. • Develops annual brand plans, brand purpose, strategy, and positioning through data driven insights for master brand and core categories.• Builds scalable campaigns to drive brand awareness and familiarity with a focus on storytelling and emotional resonance that engages consumers to interact with across channels.• Collaborates with multiple cross-functional contacts consisting of marketing, sales, finance, operations, retail, and executive leadership team to sell through and launch campaigns in-market.• Led development and launch of several cornerstone brand campaigns within the men’s personal care space, delivering significant brand and sales lifts, brand-led cross-selling, and incremental audience growth during a period of rapid expansion that culminated in the company’s acquisition by Unilever.• Generated significant lifts in brand awareness, preference, and category sales performance - resulting in becoming the #1 Men’s Natural Personal Care Brand on shelves. 2025 Bain’s Top Insurgent Brands. WWD Beauty Inc’s 2025 Most Powerful Beauty Brands.
Education
University of San Francisco
BA
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