Paul Legutko
Customer Analytics, Marketing, Digital Strategy, CX, and Market Intelligence
- Role
- Senior Manager, Data Analytics at Publicis Sapient
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Paul Legutko
Business Intelligence and Customer Analytics
Experience
Senior Manager, Data Analytics
Sep 2023 — Present · Boston, MA, US
VP, Integrated Reporting) Responsible for implementation, reporting, and insight generation for dozens of client online properties, to inform media mix, website design, and customer journey optimization.• Data strategy consulting to create universal metadata and taxonomy standards across global communications, GenAI, and marketing channels.• Developing and delivering training materials in Adobe products, including Adobe Experience Platform (AEP).• Main client: Pfizer
Education
Harvard University
BA Magna cum Laude
University of Michigan
PhD
Skills
- Digital Marketing
- Email Marketing
- Web Analytics
- Management
- Search Engine Marketing (Sem)
- E-Commerce
- Online Advertising
- Google Analytics
- A/B Testing
- Conversion Optimization
- Omniture
- Online Marketing
- Digital Strategy
- Analytics
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