Paul Labruna

About Paul Labruna

Strategic digital marketing and data operations leader with deep expertise in pharmaceutical advertising technology, programmatic media, and customer experience strategy. Currently a Senior Analyst, Customer Experience Management at CMI Media Group and Compas WPP, partnering across media, analytics, and product stakeholders to drive high impact, privacy compliant marketing initiatives.Experienced in translating complex business objectives into scalable activation, measurement, and workflow frameworks that improve performance, operational efficiency, and decision making. Known for aligning cross functional teams, strengthening execution standards, and bringing structure to fast moving, highly regulated environments.Focused on advancing into leadership roles that shape data strategy, operational infrastructure, and product informed marketing solutions while mentoring teams and driving measurable business outcomes.

Experience

1. Senior Analyst, Customer Experience Management at Cmi Media Group

   CMI Media Group

   Nov 2025 — Present

   Lead the execution and optimization of omnichannel activation programs across display, video, programmatic, and addressable channels, supporting complex healthcare and pharmaceutical clients• Translate campaign strategy and business objectives into executable activation workflows, ensuring accurate setup, trafficking, QA, and delivery across internal platforms and external suppliers• Partner cross functionally with Engagement Strategy, Programmatic, Data Analytics, Business Insights, and external vendors to align on campaign design, targeting logic, data usage, and measurement approach• Own technical implementation and troubleshooting for marketing automation and media activation campaigns, including audience targeting, creative mapping, tracking, and data validation• Develop and maintain business rules documentation, activation guidelines, and SOPs to ensure consistent execution, compliance, and scalability across campaigns• Support reporting and insights by validating delivery data, investigating discrepancies, and collaborating with analytics teams to ensure accurate measurement and optimization• Drive process improvements by identifying workflow inefficiencies and contributing to automation, documentation, and best practice enhancements within the CXM team• Serve as a trusted technical and operational partner for internal teams, helping bridge strategy and execution while ensuring timelines, quality standards, and client expectations are met

Education

• Girard Academic Music Program

  High School Degree, Various

• Temple University

  Bachelor of Science - BS, Political Science and Government/ Criminal Justice

Skills

• Media Planning
• Marketing Strategy
• Social Media
• Microsoft Office
• Online Advertising
• Highly Detail Oriented
• Marketing
• Internet Troubleshooting
• Direct Response Television
• Business Analysis
• Online Traffic
• Integrated Marketing
• Television Producing
• Microsoft Word
• Social Media Marketing
• National Marketing
• Microsoft Excel
• Customer Support
• National Account Experience
• Digital Marketing
• Database Administration
• Help Desk Support
• Customer Service
• Marketing Communications
• Facebook
• Broadcast
• Marketing Operations
• Software Engineering
• Tv Advertising
• IT Strategy
• Television Programming
• System Administration
• Databases
• Video
• IT Operations
• Account Management
• Interactive Marketing
• Targeted Advertising
• Cable Television
• Internet Services