Paul Koziol
- Role
- Director of Digital Product at NOBULL
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Director of Digital Product
May 2024 — Present · Boston, MA, US
Expert in Shopify and Shopify Plus- Health and wellness supplement subscriptions- Subscription development, operations, and lifecycle- Website migrations- Spearheaded backend development initiatives across the organization, driving significant improvements in scalability and system reliability, impacting business operations- Led the Digital Product team, overseeing the end-to-end product lifecycle and achieving improvement in customer satisfaction and engagement metrics- Managed and optimized the SAAS financials, influencing the P&L with cost-saving measures and driving an increase in profitability- Built strong relationships between the business and engineering teams, streamlining communication and fostering a collaborative environment that led to more efficient decision-making and execution- Created a product/tool that delivers a high level percentage to the company base margin- Innovated and launched a product/tool that directly contributed to an increase in the company’s base margin- Championed the ongoing development and optimization of site security protocols, reducing vulnerabilities and enhancing data protection- Led efforts to streamline and optimize inefficient tools, products, and processes, driving improvement in operational efficiency- Shaped and executed the company’s strategic roadmap, working closely with both the business and engineering teams to significantly improve transaction efficiency and align with executive KPIs and objectives- Developed and implemented a comprehensive SEO strategy that led to an increase in organic traffic, directly supporting overall business growth and revenue targets.
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