Paul Johnson
- Role
- Senior Director of Global Sales - Outdoor Gear & Watercraft at Johnson Outdoors
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Paul Johnson
With over 25 years of experience as a sales executive, I have a proven track record of…
Experience
Senior Director of Global Sales - Outdoor Gear & Watercraft
Jan 2011 — Present
I earned multiple promotions during my long-standing tenure and currently direct global sales and programs for 7 brands (2 business units) leading a global team and our strategic channel partners. The scope of my leadership extends to global multi-channel sales (field sales and online) across North America, Europe, Japan, Australia/New Zealand, and the Caribbean. I lead a direct team of 6, including sales and customer service managers, plus independent sales agents and 10+ global distributors. Achieved up to 7% YOY category growth for camping & watercraft overall, with select brands up to 22% YOY (Jetboil and Old Town) Positioned team for success, delivering on/above KPIs. Spurred millions of dollars in annual sales for quality camping brands, such as Jetboil Stoves and Eureka! Camping products and for Old Town Canoe and Ocean Kayak watercraft brands. Propelled top-line revenue for Jetboil by millions of dollars over 5 years after successfully integrating this newly acquired brand in 2012 and growing key accounts like REI and our international distributor network. Earned Jetboil Acquisition Team-Leadership Award Grew REI account 5-fold, delivering first-to-market exclusives. Enabled high level of profitability for retail and JOUT through minimum advertised pricing policy. Expanded online sales opportunities and maximized profitability, crafting strategy and building online-distribution channel. Implemented direct-to-consumer sales through company/brand website. Managed/prioritized annual major-account programs to deliver budgeted volume and created profitable pre-season sales booking programs.
Skills
- Budgets
- Sales Management
- Apparel
- Product Marketing
- Product Development
- Marketing Strategy
- Retail
- Trade Shows
- Consumer Products
- Sales
- Sporting Goods
- Strategic Planning
- Forecasting
- Inventory Management
- Footwear
- Merchandising
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