Paul Jacobsen
Senior Creative Director @Canopy
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WORK HISTORY
Senior Creative Director @Canopy
Salt Lake City, UT, US
EDUCATION
Brigham Young University
Bachelor of Arts (BA)
SKILLS
ABOUT PAUL JACOBSEN
What I think I do well: I can spot, hire, motivate, inspire, direct, redirect, and otherwise guide a smart, good, passionate creative team to creating differentiated work for differentiated brands. I can help build great brands and make sure they stand out in the marketplace. I guess, deep down at the heart of it, though, I\'m a writer first. Of what? Ideas. Songs. Jokes. Manifesti. Recycling bin fodder. Blurbs. Conversations. Short stories. Lies dolled up in truth. Truth slumming it in lies. Corporate blabbery (only under duress). Essays about the New Bob Dylan or The Pecking Order of the Grunge Era or The Underratedness of (niche artist here). Radio spots. Banner ads. Television commercials. Taglines. Punchlines. Bylines. More songs. Meditations on death and disease. Midnight scribbles. Post-it notes. SEO/CEO catnip (often simultaneously). Love letters. Patently love-less letters. Scripts. Screenplays. Poems. Prose. Funny. Unfunny. Hard-working. Heavy lifting. Fluff. Stuff. Drafts upon drafts. But no haikus, please. Don\'t ask. I just don\'t, ok? Wait. It pays how much?
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