Paul Hesselroth

About Paul Hesselroth

An accomplished and innovative marketing executive with extensive experience in campaign strategy, demand generation, field marketing, and digital transformation. Established capabilities in dening and executing integrated marketing strategies and plans that drive measurable business impact. Proven track record of managing global marketing initiatives by building high-performing teams and facilitating collaboration to deliver results and build for scale. Recognized thought leader and industry expert, as exemplied in multiple industry distinguished awards, accolades, and speaking engagements. Serves as a key contributor to the long-term success of the organization.Campaign Strategy, Planning, and Execution- Dened and implemented global campaign planning frameworks and cadence- Designed an operating model that delivers organization and orchestration across core marketing functions to implement fully integrated campaigns across the end-to-end customer journey- Delivered core messaging and content frameworks aligned to core personas and funnel stages- Drove annual campaign planning process; built and socialized the business case, prioritized based on expected business value, and obtained buy-in from key stakeholders- Tracked, measured, and optimized campaign eectiveness via ongoing marketing analytics.Demand Generation & Field Marketing- Designed program mix, frequency, and investment based on business priorities and pipeline targets. Identified, engaged, nurtured, and qualified leads at each step of the funnel- Collaborated with GTM teams to drive adoption and accelerate growth- Planned and executed multi-channel program mix across owned, earned, and paid, including SEO, CPC, programmatic display, content syndication, sponsorships with key publishers, and in-person events- Tracked, measured, and optimized multi-touch attribution from pipeline and revenue.Digital Transformation- Dened and implemented technology and business models to eectively engage customers digitally at each touchpoint in the lifecycle via site, landing pages, social and digital media, email, and in person- Captured implicit and explicit behavior and preferences via web analytics to optimize performance- Leveraged web data and technology to drive personalized and relevant experience and content.

Experience

1. Vice President of Growth Marketing

   Netradyne

   Sep 2024 — Present · San Francisco, CA, US

   Leading the global Growth Marketing team including; demand generation, digital, MOPs, events & field marketing and SDR.

Education

• San Francisco State University

  Bachelor of Science, Business Administration/Marketing