Paul Hemingway

Head of Affinity Marketing @Police Mutual

Deploying compelling Member led propositions to existing and potential members across Police Mutual Group Brands. Deploying Communications activity to increase Membership, increase sales volumes, increase engagement and retention metrics through targeted creative and enduring communications that are measured, tested and adapted.I lead Digital development for the Group across web estates, digital propositions, App design and delivery and digital marketing (across the mix from PPC and Programmatic to Social Media).I lead the CRM Insight and Analytics team deploying MS Dynamics CRM platform to support on line and off line activity across the Police Mutual Group including the use of marketing automationI am a member of the Senior Leadership Team in Police Mutual Group and as such play a key role in strategy development not just within the Marketing and Communication lines, but more broadly. I am a Member of the Incident Management team for the Group within my Communications and marketing role.Responsible for driving fresh thinking across the broader marketing function to ensure that we are pushing boundaries with our marketing and communication approaches and techniques. I am driving a collaborative, positive culture where team members are empowered, and set up for success, working successfully in cross-functional teams.I report directly to the Group Sales and Marketing Director.Police Mutual Group operates across a number of bands and entities: Police Mutual, Forces Mutual, Mex, PMGI, PMAS and PMHC for example.