Paul Gere
Director, Sales Strategy & Planning @Sara Lee Frozen Bakery
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WORK HISTORY
Director, Sales Strategy & Planning @Sara Lee Frozen Bakery
Oakbrook Terrace, IL, US
Reports to President and Head of SalesLed a re-set of company\'s annual Commercial planning process across Sales and Marketing, driving aligned, focused revenue and growth plansAI Black Belt certified. Used AI to streamline complex Sales Planning/CRM tasks & analytics. Viewed internally as an AI SME and led training workshops for other employees.Optimized CRM adoption, sales training and analysis/review process for executive audience (bi-weekly cadence).Enabled ongoing annualized new business pipeline of +$24MM on an ongoing basis. Brought a new level of analytical rigor to understanding shape and progression of pipelineLed Commercial planning and communications for substantial shift in forward distribution (from multiple forward DCs to one), realizing substantial efficiency and cost savings for the broader organization
EDUCATION
Luther College
B.S., Psychology
SKILLS
ABOUT PAUL GERE
Senior Executive offering a unique mix of Omni-Channel Marketing and Sales Strategy leadership with proven results in world class CPG organizations. Highly skilled in aligning Sales and Marketing for business growth- Extensive experience in B2B strategy, planning, channel/customer segmentation, and RTM- Black Belt AI certified: leverage AI for data processing & analysis, Company SME and instructor- Champion for improvement and results through data, insights and sales enablement- Highly skilled omni-channel marketer of premium consumer and customer brands- Enthusiastic customer advocate. Co-created growth with McDonald’s, Burger King, Sysco, many more- Experienced team builder, coach and mentor with an eye for talent and diversityYears of consistent growth, advancement, leadership and results with Sara Lee (PE owned) and McCain Foods, a global leader in prepared potato products and appetizers. McCain is a privately owned family company with a 60+ year heritage and a global presence in over 160 countries, employees and global sales in excess of CDN $10 billion.
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