Paul Garratt

Director of Export Sales -sundance Spas @Jacuzzi Group

GB

I lead global distributor relationships across EMEA, APAC, and ANZ, acting as the key liaison between partners and internal stakeholders. I am responsible for helping develop and execute international sales strategies, market expansion initiatives, and new product development (NPD), while driving sustainable revenue growth.I oversee key global accounts and led a high-performing team of International Sales Managers, ensuring strategic alignment, performance optimization, and operational efficiency. Additionally, I manage budget oversight, ensuring profitability and cost-effectiveness.Key Achievements: Sustained Year-over-Year Growth – Delivered revenue growth through targeted goal setting, leadership, and coaching. Strategic Account Management – Implemented best-practice account plans across the distributor network and maximizing growth opportunities. Market Expansion & Distributor Optimization – Conducted a global review to identify underperforming distributors and expanded into new markets, replacing country distributors with high-performing partners. Talent Development & Performance Management – Introduced a competency and performance review program. Award-Winning Performance – Recognized with multiple International Sales Awards, including Highest Sales Growth for two consecutive years. Stakeholder Engagement & Cost Reduction – Built strong relationships with key stakeholders at Jacuzzi’s World Headquarters in California, driving sales growth and operational efficiencies.As a results-driven sales leader, I thrive on developing high-impact strategies, optimizing international partnerships, and driving transformational growth in the global wellness industry.

University of Warwick - Warwick Business School

MBA

CIM | The Chartered Institute of Marketing

Member

Liverpool Business School

Master's degree

University of the West of England

Bachelor's degree

Liverpool John Moores University

Ma