Paul Forshaw

WORK HISTORY

EDUCATION

SKILLS

ABOUT PAUL FORSHAW

I’ve spent over 20 years in retail and digital commerce and more than 7 years leading product teams, but what really drives me is helping people and products reach their potential.As Head of Product at THG Ingenuity, I lead brilliant cross-functional teams across Product, UX and Engineering to build a modular, scalable eCommerce platform that powers global brands. My focus is on creating clarity of vision, empowering teams to make great decisions and using technology (and a bit of AI magic) to make life easier for both customers and colleagues.I’m passionate about designing impactful, highly personalised customer journeys that bring together the full capabilities of our platform across every stage of the funnel: • Awareness: intelligent content and data-driven marketing tools to reach the right audiences across marketplaces. • Consideration: rich, consistent product storytelling powered by integrated PIM and content services. • Purchase: seamless checkout, subscriptions, offers and loyalty experiences that convert and build trust. • Retention & Advocacy: data-led personalisation and rewards that turn one-time buyers into long-term brand advocates. I believe great products come from teams who feel trusted, supported and connected to the “why” behind what they’re building. I put a lot of energy into creating that environment.What I love working on: • Building modular, data-driven eCommerce capabilities • Using AI to bridge resource gaps and speed up delivery • Balancing commercial impact with customer experience • Growing and mentoring product and UX talentIf you’re passionate about the future of digital commerce, AI in product development or building empowered product teams - I’d love to connect and share ideas.