Paul Diesel

Marketing Technology Lead, AVP @Algonomy

US

Own and optimize the MarTech ecosystem to deliver scalable, data-driven acquisition campaigns that directly contribute to revenue growth targets (e.g,$20M+ annual pipeline impact).Lead active content personalization initiatives across web, email, and paid media, driving up to 30–40% lift in lead engagement and conversion rates.Develop and manage audience segmentation and behavioral targeting strategies that enable focused outreach to high-intent segments, improving lead-to-opportunity conversion by 25%+.Automate and accelerate campaign workflows, reducing campaign deployment time by 30–50%, ensuring faster speed-to-market for revenue-driving initiatives.Collaborate with performance marketing, sales, and demand generation teams to align MarTech and active content efforts with quarterly and annual revenue KPIs.Establish robust measurement frameworks, tracking content driven contribution to key acquisition metrics like lead volume, marketing attributed revenue, and CPL.