Paul Dellanno

About Paul Dellanno

Self-motivated, personable, and creative individual with a proclivity towards leadership, with over seven years experience in B2B Marketing.

Experience

1. Business Innovation Lead - Marketing

   GAF

   Dec 2020 — Present · Parsippany, NJ, US

   Spearheads multiple innovative pilots by being highly motivated, with a passion for complex problem solving, and collaborating across a matrixed environment. Builds each program to succeed with specific strategies, while also tying into the overall strategy of the company. Achieves results by executing a high level of program management with strong collaboration and facilitation skills, often with nebulous requirements. Pilot Programs- Develops and manages a new portfolio management program, by clearly defining strategy, gaining alignment across multiple teams including C-Suite leadership, Sales, Marketing, Finance, and IT. Launched in January ’22 with YTD revenue of $4MM- Transforms GAF’s approach to programs by leveraging customer insights to determine desirability, viability, and feasibility of the offering to validate assumptions and bring concepts from inception to execution- Launched a new, more impactful, strategy for an existing concept around an online learning program, by demonstrating an innovative mindset, methodical prowess, and ability to navigate changing scope, to a successful pilot. Engaged 100 customers in the first ever subscription based offering. Strategic Planning- Collaborate with the other Business Innovation team members to generate ideas, enhance solutions, mitigate risks, and gain alignment from stakeholders, to ensure the deliverables fit into the larger corporate strategy- Lead research efforts, by managing a team of external consultants, to extract insights for a better understanding of customer challenges, and develop strategic personas to drive the next phase of value propositions and goals for the innovation team to pursue- Strong communication skills ranging from presentations with the CEO, to speaking with customers in the field. Coordinating multiple programs, deliverables, and timelines to ensure all components are delivered on time, and with excellence.

Education

• Ramapo College of New Jersey

  Master of Business Administration (MBA)

  2016 — 2018

• University of Massachusetts, Amherst

  Bachelor's Degree, Communication and Media Studies, Cum Laude

  2008 — 2012