Paul de Luna
Executive Creative Direction | Innovation Strategy | Creative Architect I Photo/Video Automation
- Role
- Head of Innovation at Rebag
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Paul de Luna
As an Executive Creative Director & Innovation Strategist with over 9 years of experience in driving business growth within the fashion e-commerce industry, I bring a unique blend of strategic vision, technological innovation, and creative direction. A member of Rebag’s founding team, I played a key role in scaling the company from its infancy to a leading position in the luxury resale market, including spearheading the establishment of the E-commerce and Marketing divisions. My expertise includes developing cutting-edge photo and video automation systems, integrating AR tools, leading productions, and partnering in cross-departmental collaborations that consistently deliver measurable results. In addition to my leadership experience, I have over 20 years of experience in photography, content creation, and production through my work with StudioPDL and as a freelance photographer. I am now seeking to leverage my diverse background in high-level leadership roles that demand innovative solutions and strategic growth. Armed with multifaceted skills and a resourceful mindset, I consistently find innovative and creative solutions for my clients from concept to completion.
Experience
Head of Innovation
Mar 2021 — Present
Identify & Implement innovation trends and opportunities- Develop & Strategize new interventions to drive and implement innovation- Create & oversee comprehensive long-term innovation strategies- Identify areas of improvement- Design & lead install of in-house photo/video studio- Integrate with Marketing, Ops, and Tech teams to design & coordinate interdepartmental tools and workflows- Help team members enhance creativity skills
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