Paul Davis
Sr Manager, Integrated Marketing @The Guitar Center Company
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WORK HISTORY
Sr Manager, Integrated Marketing @The Guitar Center Company
Westlake Village, CA, US
Lead enterprise-wide marketing transformation for one of the largest omnichannel retailers in music. Spearheaded integrated brand strategy across retail, digital, and education divisions, resulting in the company’s strongest growth year in 10 years (+11% vs forecast).• Unified brand, retail, digital, and lessons divisions under a shared growth strategy that streamlined planning and execution.• Led competitive repositioning that captured 7% market share from the leading competitor through data-driven insights.• Architected new brand pillars and value framework for Guitar Center Lessons — a 2025 corporate growth priority.• Secured national partnership with Eric Clapton’s Crossroads Festival, transforming student engagement into a national platform.• Championed AI-driven campaign testing and spend optimization to modernize company-wide marketing performance.• Recognized with Guitar Center’s “Rockstar” Marketing Performance Award (2023) for innovation and cross-functional impact.
EDUCATION
Pepperdine Graziadio Business School
Bachelor of Science (BS), Business Management
Pepperdine Graziadio Business School
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT PAUL DAVIS
Strategic Marketing Leader | Brand Growth Architect | Digital Innovation & TransformationI’m a strategic marketing leader with 10+ years of experience architecting growth strategies, building high-performing teams, and driving enterprise transformation across B2C, eCommerce, and SaaS.I connect creative storytelling with data-driven insight to design campaigns that expand market share, elevate brand equity, and unlock new revenue streams.At Guitar Center, I lead enterprise-wide marketing transformation — aligning brand, retail, digital, and education teams to deliver the company’s strongest growth year in a decade. I’m passionate about developing innovative systems, cross-functional collaboration, and emerging technologies like AI-driven audience modeling and creative optimization.Recognized for leading innovation at scale, I focus on future-proofing marketing organizations by fostering creativity, accountability, and strategic clarity. I love building what’s next — transforming ideas into scalable strategies that inspire teams and drive measurable impact.
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