Paul Davis

Marketing Director-Level Leader | Building High-Performing Teams, Transforming Brands, and Driving Enterprise-Wide Growth

Role: Sr Manager, Integrated Marketing at The Guitar Center Company
Location: Oak Park, CA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Paul Davis

Strategic Marketing Leader | Brand Growth Architect | Digital Innovation & TransformationI’m a strategic marketing leader with 10+ years of experience architecting growth strategies, building high-performing teams, and driving enterprise transformation across B2C, eCommerce, and SaaS.I connect creative storytelling with data-driven insight to design campaigns that expand market share, elevate brand equity, and unlock new revenue streams.At Guitar Center, I lead enterprise-wide marketing transformation — aligning brand, retail, digital, and education teams to deliver the company’s strongest growth year in a decade. I’m passionate about developing innovative systems, cross-functional collaboration, and emerging technologies like AI-driven audience modeling and creative optimization.Recognized for leading innovation at scale, I focus on future-proofing marketing organizations by fostering creativity, accountability, and strategic clarity. I love building what’s next — transforming ideas into scalable strategies that inspire teams and drive measurable impact.

Experience

Sr Manager, Integrated Marketing
The Guitar Center Company
Sep 2024 — Present · Westlake Village, CA, US
Lead enterprise-wide marketing transformation for one of the largest omnichannel retailers in music. Spearheaded integrated brand strategy across retail, digital, and education divisions, resulting in the company’s strongest growth year in 10 years (+11% vs forecast).• Unified brand, retail, digital, and lessons divisions under a shared growth strategy that streamlined planning and execution.• Led competitive repositioning that captured 7% market share from the leading competitor through data-driven insights.• Architected new brand pillars and value framework for Guitar Center Lessons — a 2025 corporate growth priority.• Secured national partnership with Eric Clapton’s Crossroads Festival, transforming student engagement into a national platform.• Championed AI-driven campaign testing and spend optimization to modernize company-wide marketing performance.• Recognized with Guitar Center’s “Rockstar” Marketing Performance Award (2023) for innovation and cross-functional impact.

Education

Pepperdine Graziadio Business School
Bachelor of Science (BS), Business Management
Pepperdine Graziadio Business School
Master of Business Administration (M.B.A.), Marketing
2011 — 2012

Skills

Time Management
Entrepreneurship
Public Speaking
Strategy
Social Networking
Brand Awareness
Market Planning
Copywriting
Customer Service
Online Advertising
Market Research
Negotiation
Marketing Management
Email Marketing
Microsoft Office
Sales
Training
New Business Development
Business Development
Advertising
Digital Marketing
Event Planning
Brand Management
Cross-Functional Team Leadership
Process Improvement
Marketing Strategy
Social Media Marketing
Microsoft Excel
Powerpoint
Blogging
Problem Solving
Business Planning
Team Building
Management
Online Marketing
Public Relations
Crm
Business Strategy
Financial Analysis
Project Management

Contact information

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Work email
•••••@guitarcenter.com
Personal email
•••••@•••••.com
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Current company

The Guitar Center Company

Retail · 16K employees · Founded 1964 · Westlake Village, California, United States

We exist so music can persist. Our family of brands has put more instruments into the hands of more people than anyone on the planet. Meet the family or, as we call them, The Guitar Center Company. Guitar Center. But there's more to us than guitars and basses. We carry all kinds of musical instruments, plus essentials like amplifiers, recording equipment, lighting, live sound, DJ gear, with services like lessons, rentals and repairs. How do we do it all? With the most talented group of music-loving Associates in the world. Guitar Center Professional is a network of account managers and engineers with direct access to the world’s best manufacturers. From personal studios to concert venues, we design and install custom audiovisual systems that exceed your expectations. Audio Visual Design Group (AVDG) meticulously designs, engineers, and installs next-gen audio, video, and lighting systems for homes and businesses around the globe. Their world-class technical staff brings the most incredible personal musical experience to everyone on the planet. Music & Arts believes deeply in the transformative power of music. Their collaboration with students, parents, and teachers includes providing lessons, rentals, repairs, plus all levels of band and orchestra sales and service. ------------- Please Be Advised - Recruitment Scams: we will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. If you find a job posting on a third-party job site, such as LinkedIn, please know that a legitimate posting will direct you to our careers site to apply. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or phone call, with a Recruiter and/or company employee(s). Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, please visit the Federal Trade Commission.

guitarcenter.com

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