Paul Cooke
Partner Acquisition Manager @Access4 Uk
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WORK HISTORY
Partner Acquisition Manager @Access4 Uk
Key Responsibilities & AchievementsDriving a mission to onboard 100 new wholesale channel partners across the UK, building profitable UCaaS, CCaaS, and Microsoft Teams practices.Recruiting and enabling MSPs, resellers, and service providers into the SASBOSS-powered partner program, spanning both Assist (sales-led) and Professional (technical-led) partners.Executing Access4’s GTM Channel Framework including whitespace analysis, BANT deal qualification, sales process optimisation, and mutual action planning to accelerate partner time-to-first-sale.Delivering tailored partner enablement including sales playbooks, pre-sales support, competitive battle cards, and product training to drive wins in UCaaS, CCaaS, Direct Routing, and Operator Connect.Leading partner MRR/ARR growth strategies, guiding cross-sell and upsell motions delivering 25–50% revenue uplifts, plus new-logo acquisition support.Supporting partners targeting Healthcare, Finance, Public Sector, and Education with industry-specific playbooks, compliance guidance (GDPR, PCI), and relevant solution positioning.Championing adoption of key technologies including UCaaS, CCaaS, Teams Direct Routing, Operator Connect, SIP Trunking, Voice AI, omnichannel contact centres, and white-label SaaS via SASBOSS.Accelerating partner onboarding through provisioning automation and streamlined technical enablement to build scalable, recurring revenue practices.
ABOUT PAUL COOKE
With over 20 years in the telecoms and UCaaS space, I specialise in building and scaling high-performing wholesale partner ecosystems. At Access4 UK, I lead partner acquisition and enablement strategies that help MSPs and resellers grow recurring revenue through cloud-first communication solutions.My experience spans partner onboarding, channel sales strategy, and go-to-market execution. I’ve successfully- Onboarded 35 new MSPs in 12 months- Increased partner revenue by 148% YoY- Launched multiple joint GTM campaigns with measurable ROIIf you\'re a service provider or MSP looking to expand your UCaaS offering with a proven partner, let’s connect.
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