Paul Casanova

About Paul Casanova

I am a seasoned Product Designer with a strong foundation in UX/UI and Service Design, bringing over two decades of expertise to the table. Based in the Hollywood Hills of Los Angeles, California, I have delivered impactful solutions for organizations like Mercury Insurance, UCLA Graduate Studies, Epson Latin America, and Universal Music Group, as well as startups and emerging businesses.My work spans a variety of industries, including E-commerce, Fintech, Insurance, Credit, Education, and more. As a Design freelancer, I have successfully tackled projects in Architecture, Construction, CPG, Entertainment, Non-profits, and beyond.I excel in the full spectrum of the design process—from user research and journey mapping to wireframes, interactive prototypes, and high-fidelity UI. My background in graphic design ensures that every project is not only functional but also visually compelling.As a Certified Scrum Developer and Certified Product Owner, I integrate agile methodologies to adapt and align with diverse business needs. Whether designing digital products or creating sophisticated visual assets, I focus on delivering exceptional user experiences that drive business success.

Experience

1. Senior Product Designer

   Mercury Insurance

   Apr 2024 — Present · CA, US

   Champion the product design roadmap, strategy, and vision, fostering alignment across leadership and internal stakeholders.• Exhibit excellence in design methodology across the product lifecycle, from research and discovery to strategy, ideation, interaction design, visual execution, launch, and testing.• Forge strong collaborations with engineering, UX, operations, business development, third-party vendors, and other teams to facilitate decision-making and ensure successful product launches.• Leverage data, usability studies, research insights, and market analysis to inform and shape design strategies effectively.• Define and track essential design metrics, with a focus on enhancing user engagement, satisfaction, and usability.

Education

• Eurocentres Bayswater Paris

  French Language and Literature

  1999 — 2000

• Universidad Nuevo Mundo, A.C.

  BA, Graphic Design

  2000 — 2004

• Universidad Iberoamericana, Ciudad de México

  Graphic Design

  1999 — 2000

• Musicians Institute

  Journeyman Degree, Music Business

  2004 — 2005

• Colegio Ciudad de México - Polanco

  High School Diploma, STEM

  1994 — 1998

Skills

• User Interface Prototyping
• Sales Growth
• Display Advertising
• Page Layout
• E-Commerce Optimization
• Graphics
• E-Commerce
• Indesign
• Product Marketing
• User Experience
• High Impact Communication
• Social Media Marketing
• Creative Direction
• Animation
• Adobe Xd
• Printed Materials
• Mobile Advertising
• Direct Mail
• Actionscript 2.0
• User Experience Design
• Flash
• Interactive Design
• Interaction Design
• Html/Css/Xml
• UX
• Web Design
• Social Media
• Brochures
• Wireframing
• Dreamweaver
• Illustrator
• Online Advertising
• Adobe Creative Suite
• Microsoft Office
• Email Marketing
• Video Editing
• UI
• Premiere
• Layout
• Wordpress