Paul Calcari
Lead Publisher Support Engineer @Airfind
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WORK HISTORY
Lead Publisher Support Engineer @Airfind
Boston, MA, US
Developed and documented setup workflows for new products like Google Custom Search Ads and Bing Display to Search, enhancing training and operational efficiency across the company.• Serve as an internal product expert, hosting weekly office hours to help answer questions and align our sales and account management teams on new developments.• Work directly with clients to troubleshoot issues related to reporting, pixel implementation, ad performance, discrepancy resolution, and ad placement integration.• Configure and customize Google, Microsoft, and Yahoo search products using CSS, improving client search performance and user experience.• Guide clients in implementing postback URLs and tracking pixels, helping enable independent campaign performance monitoring.• Manage a team of 2 in India, overseeing task distribution, product training, troubleshooting support, and escalation of technical issues.• Support the product team with bug reporting, feature development to address client needs, and thorough testing of new code releases.• Contributed to the development of an AI-powered tool that generated personalized content for ad campaigns, optimizing client engagement and enhancing campaign performance.• Assist in managing Facebook Ads and Google Ad Manager (GAM) accounts, including creating ad accounts, pages, pixels, and facilitating MCM agreements.• Collaborate with our compliance team to modify product setups and ensure alignment with partner policies.• Developed widely adopted tracking documents to help organize the management of client setups and domains across the company.
EDUCATION
Syracuse University
BS, Marketing and Entrepreneurship
SKILLS
ABOUT PAUL CALCARI
Solutions Engineer with over 14 years of experience driving marketing initiatives and developing cutting-edge publisher software. Proficient in major programmatic platforms such as Google Ads Manager, Facebook Ads, and Google AdSense, bringing a comprehensive skill set that includes analytical analysis, critical thinking, problem-solving, and project planning. This diverse expertise provides a deep understanding of the digital marketing landscape and the ability to navigate and excel within it.
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