Paul Bradford

About Paul Bradford

I am a dynamic marketing professional with a Bachelor of Science in Business Administration from Jacksonville State University, specializing in Brand Management with a minor in Computer Science. I currently serve as Brand Strategy Manager at PDI Technologies, where I lead client onboarding, cross-functional collaboration, and strategic analysis to drive performance in the convenience store industry. I manage multimillion-dollar digital campaigns for major CPG brands like Pepsi, General Mills, and Haleon, and leverage partnerships with Nielsen and IRI to provide real-time insights. I excel in guiding clients through data-driven decisions, optimizing user experiences, and identifying growth opportunities. Previously, I worked as an Associate Brand Manager at Upper Deck, helping bring Esports trading card products to market in partnership with Blizzard Entertainment, including the official Call of Duty League cards. Earlier roles included account management at The Tuscaloosa News and brand-focused project management at Monumental Sports & Entertainment, where I represented top brands like Bud Light. I bring a strong command of brand strategy, data analysis, project management, and marketing technologies, with proficiency in Microsoft Office Suite, SEO, and collaboration tools like Confluence,JIRA and Tableau.

Experience

1. Brand Strategy Manager

   PDI Technologies

   Sep 2022 — Present · Alpharetta, GA, US

   Own end-to-end onboarding of new clients and work across departments to maximize time to value while removing barriers.• Overseeing internal account operations (e.g, troubleshooting issues, account setup, etc.) Analyzing data across the convenience store industry to develop best practices that help clients understand and achieve theirspecific goals.• Leveraging proprietary data to optimize, grow my business, or drive strategic analysis thereby supporting my client.Discovering relevant data insights for clients and presenting findings to clients.• Proactively consult clients to improve consumer programs in digital properties by offering recommendations on streamliningthe user experience, increasing branding opportunities, and aligning strategy so brands can achieve their goals.• Develop future plans for how the brand could leverage PDI for future engagements.• Managing the renewal process and growth opportunities for my clients.• Provide digital coupon solutions through retailer loyalty apps for well-known CPG brands such as Pepsi, General Mills, Primo Brands andHaleon with an average campaign sell-in of Provide digital rebate solutions for companies such as Anheuser Busch, Firestone Walker, Pernod Ricard and Pabst with an average campaign sell-in Collaborate with Nielsen and IRI to provide real-time convenience store data to brand clients

Education

• Jacksonville State University

  Bachelors

  2011 — 2016