Paul Barrett
Senior Marketing Executive at El Toro
- Role
- Senior Marketing Executive at El Toro IP Targeting
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
Experience
Senior Marketing Executive
Jan 2014 — Present · Parsons, KS, US
I have made a major career path change after a long and successful run at sales management in the print industry. I have discovered the world of online advertising and the incredible changes that constantly alter it. I am now with El Toro, an industry leader in software development, and this company is a front-runner with an exciting new product. Online advertising continues to grow with no evidence of decline or lack of interest. In fact, spending for online ads exceeded $100 billion for the first time three years ago and growth is expected to continue its surge through 2015 and beyond. But there are significant changes in the way those ads reach us and El Toro is leading the way with its patented version of IP targeting. In essence, we match IP computer addresses to home addresses, allowing advertisers the unique ability to reach targeted audiences on a one-to-one basis.Our process eliminates the need for \"cookie\" technology so there is no occurrence of fraud or waste. We\'ve taken all the guesswork out of online advertising and no other company on this planet can match what we do. Our clients simply give us a list of the people they\'d like to target and, for pennies on the dollar, we place their ads on the web pages their prospects are browsing with surgical accuracy.For more information about this exciting technology, contact p•••@eltoro.com.
Education
Bowling Green State University
B.S. in Education, English, Journalism
1965 — 1969
Skills
- Pre-Press
- Printers
- Advertising
- Offset Printing
- Strategic Planning
- Direct Mail
- Sales
- Color Management
- Publishing
- Digital Printing
- Email Marketing
- Wide Format Printing
- B2b
- Direct Marketing
- Labels
- Customer Service
- New Business Development
- Catalogs
- Bindery
- Print on Demand
- Graphics
- Packaging
- Marketing Strategy
- Corporate Gifts
- Print Management
- Flexo
- Adobe Acrobat
- Brochures
- Direct Sales
- Account Management
- Layout
- Books
- Variable Data Printing
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