Paul Avena

About Paul Avena

Quality-focused professional repeatedly exceeding objectives through pivotal sales and marketing successes for U.S. marketing operations, including a supporting role in the launch of 14 new products and the management of a $40M budget. Definitive proficiency in all phases of print production, direct mail, procurement, and creative development, continually sharpening productivity and efficiency through well-received operational improvements. Results-oriented leader with proven success in executing marketing strategies. Resolute problem solver originating viable solutions and workarounds to intricate issues, cementing a reputation for meeting specified goals within established time frames and budgets. Maximized a $40M strategic sourcing budget funding advertising, promotional print, and direct mail for individual brands. Responsible for 16-20MM in print spend. Strengthened supplier value and service delivery by developing a wide range of alliances with advertising agencies and print suppliers that enhanced continued growth and profitability. Slashed 2013 marketing costs by $3.75M, including 2M+ in creative development expenses and $1.75M in print production fees. Worked collaboratively with executive leadership presenting concepts showing creative range and meeting strategic direction for development, print and delivery of company annual report. Winner of the 2013 (GDUSA) American Graphic Design Award. Designed and introduced an on-demand print system featuring customizable marketing materials through an internet web portal which showcase products formulary and tier status. Managed budgets, approval processes and reporting. System enhancements included integration of direct mail functionality with postal calculations and list verification.

Experience

1. Channel Manager

   Synchrony

   Oct 2023 — Present

   Ensure flawless, on-time delivery of marketing campaigns aligned with growth strategies. Demonstrate strong vendor management skills with printers to optimize project outcomes. Oversee file validation and data management for efficient collateral fulfillment processes. Expert in managing large, complex projects, coordinating with multiple stakeholders to meet objectives. Cultivate strong relationships with clients, vendors, and peers to foster collaboration and enhance projectsuccess. Effectively manage a high volume of projects simultaneously, prioritizing tasks to meet deadlines. Act as a subject matter expert in advanced direct mail and print projects, providing insights and guidance. Coach and mentor associates on direct mail processes, enhancing team capabilities and performance. Identifiy and implement cost-saving opportunities, consistently improving budget efficiency.

Education

• Long Island University

  Bachelor of Science

Skills

• Marketing
• Product Management
• Analytics
• Strategy
• Marketing Management
• Product Launch
• Segmentation
• Product Development
• Market Research
• Graphic Design
• Account Management
• Integrated Marketing
• Project Planning
• Strategic Partnerships
• Budgets
• Direct Mail
• Display Advertising
• Vendor Management
• Program Management
• Production Managment
• Digital Printing
• Crm
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Operations
• Competitive Analysis
• Creative Direction
• Sales
• Pharmaceutical Industry
• Business Process Improvement
• Sales Effectiveness
• Public Speaking
• Product Marketing
• Leadership
• Management
• Advertising
• Direct Marketing
• Marketing Communications