Paul Asemota
Business Lead (Marketing, Trade Mkt and Non Alcoholic Beverages) @Union Camerounaise De Brasseries
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WORK HISTORY
Business Lead (Marketing, Trade Mkt and Non Alcoholic Beverages) @Union Camerounaise De Brasseries
CM
As Business lead driving Business intelligence and Data Analytics for Marketing, Trade Marketing, and Non-Alcoholic Beverages at Union Camerounaise de Brasseries, I led insight-driven strategies that enabled a 9% growth in business volume. By optimizing trade visibility programs and performance tracking, we achieved a 4% increase in visibility and a 3.6% share gain in the NAB category. My role bridged data analytics and commercial execution to drive strategic decision-making and market growth. Project managed the UCB Route-to-Market project, leading change initiative on formal outlet coverage. Identifies new coverage opportunity, mitigating risk. and developed new commercial coverage strategies that delivered impactful activations and 6% volume growth. Performed data analysis on commercial activation data for over 200 sales members using Power BI (DAX, M Query) and SQL. Improved commercial sales forecast accuracy by 15%. Designed and executed predictive models using Scikit-learn. Applied linear regression and decision trees, which increased revenue forecasting accuracy by 18%. Automated data workflows using Power Automate, saving the team over 15 hours per week on manual data processes. Improved sales efficiency by 30% and sales volume by 8%. Developed interactive dashboards with Power BI and SQL for senior stakeholders. Reduced reporting time by 28% enabling real-time data driven business decisions. Led business process audits and gap analysis for 6 departments. Identified key inefficiencies and recommended changes that increased operational efficiency by 18%. Designed an optimized RTM model using Kobo app, Goggle mapping and Power BI that delivered +7% on commercial fundamental effectiveness.
EDUCATION
University of Benin
B. Eng.
Federal Government College Odogbolu, Odogbolu
SSCE
Southern Alberta Institute of Technology (SAIT)
Certificate of Participation Expected end of September
University of Benin
MBA
SKILLS
ABOUT PAUL ASEMOTA
Experienced Business Intelligence lead and Data Analytics Professional with 10 years of experience transforming data into actionable insights and delivering Business Intelligence strategies that drive decision-making and operational efficiency. Proficient in data processing, wrangling and analysis using Power Platform (Power BI (DAX) & Power Automate), Tableau, SQL, Excel (VBA/Macro) and Python. Familiar with database management and ETL processes using AWS, Microsoft Fabric and Azure Data Factory. Proven ability to collaborate with cross-functional teams and stakeholders through requirement gathering (RTM), BCD documentation, Jira, Lucid-chart and RACI matrix. Paul is a result oriented business leader, his wealth of experience in people leadership, strategic business leadership {detailed data orientation and clear distillation of the implication on the opportunity/challenges}.
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