Paul Adams
Senior Manager - Network Api s @BT Group
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WORK HISTORY
Senior Manager - Network Api s @BT Group
GB
Leading the commercialisation and market adoption of Network APIs across BT Group, with a mandate to establish a new £50M+ revenue business line focused on API-driven telecom capabilities.Driving strategy and go-to-market for API-enabled services including number verification, mobile identity (KYC, SIM swap), branded calling, and advanced connectivity solutions such as Quality on Demand and 5G slicing.Key contributions and impact:• Defining and executing the commercial strategy to build a £50M+ Network API business, aligned to Open Gateway and developer ecosystem growth• Driving the transition from traditional A2P SMS authentication towards API-based number verification, targeting reduction of Artificially Inflated Traffic (AIT) and associated fraud• Leading early-stage development of Agentic AI use cases for Network APIs, exploring MCP server-based orchestration to enable intelligent, real-time service consumption across identity and authentication workflows• Enabling new revenue streams through API monetisation, positioning BT’s network capabilities within hyperscaler and platform environments• Building strategic partnerships with hyperscalers, CPaaS providers, and global system integrators to accelerate adoption and scale• Influencing product, commercial, and GTM strategy to position BT/EE as a leader in programmable network innovationOperating at the forefront of telecom transformation, focused on establishing Network APIs as a foundational layer for the next generation of digital services.
SKILLS
ABOUT PAUL ADAMS
Commercial leader operating at the intersection of telecom, APIs, and hyperscaler ecosystems, with a track record of building and scaling high-growth communications businesses.Over 25 years in telecommunications and mobile engagement, delivering revenue growth across A2P messaging, CPaaS, and emerging Network API propositions. Proven ability to translate complex network capabilities into commercially viable products and go-to-market strategies.Founded and scaled a self-funded A2P SMS business from startup to profitability, culminating in a strategic merger with txtNation to support international wholesale expansion.Held senior commercial leadership roles across Soprano Design and Deutsche Telekom, consistently delivering growth across enterprise, public sector, and global wholesale channels. Progressed to Head of International Sales within T-Wholesale’s Digital Communications division, leading commercial strategy, partnerships, and international expansion.Currently leading Network API commercialisation at BT, focused on building a £50M+ business through hyperscaler partnerships, developer ecosystems, and Open Gateway initiatives. Driving adoption of capabilities such as number authentication, SIM swap, and mobile identity within cloud and platform environments.Strong track record of:• Delivering multi-million-pound revenue growth across international markets• Building strategic partnerships with hyperscalers, mobile operators, and system integrators• Leading go-to-market strategy for API-driven and cloud-based communications services• Identifying and scaling new commercial opportunities in emerging technology areasParticular interest in the evolution of telecom into platform-based models, where Network APIs, identity, and programmable communications play a central role.Open to strategic partnerships, advisory opportunities, and leadership roles focused on API monetisation, telecom innovation, and ecosystem growth.Specialties: Network API\'s : Number Authentication : KYC : Sim Swap : UK & International A2P SMS : RCS : Communication API\'s : CPaaS : Omnichannel : Short Codes : Mobile Billing : Mobile Identity : SMS - Voice : SMS - Email : Numbering Services : Network Operator Services : P2P & A2P SMS
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