Patricia Abreu Mañón
Senior Project Manager @MAP
Signup · Get unlimited contacts
WORK HISTORY
Senior Project Manager @MAP
Toronto, ON, CA
Develop and oversee process, strategy & E2E execution of Interactive Marketing projects, collaborating with cross functional teams of Strategists, Creatives, Production Designers, and Ford USA leadership.Key stakeholder and driver of lifecycle strategies for the EaaS team at Ford US. I take proactive actions in orchestrating the discovery, development, and execution of new roadmap items and emerging strategies.Contributing to the annual roadmap by ideating, planning and proposing marketing acquisition, winback, and conversion initiatives.Act as a consultant on behalf of the technical, experience and data teams with the client, working in agile pods and providing insight into best industry practices.Managed multiple interconnected work streams in projects such as MCP Implementation and Retention & Re Engagement Strategy, from creative to technologists, driving decision-making, and mentoring teams at a senior level.
EDUCATION
Imperial Business School
Master of Science (MSc), Strategic Marketing
Universidad Iberoamericana
Licenciatura MAGNA CUM LAUDE, Comunicación Publicitaria
SKILLS
ABOUT PATRICIA ABREU MAÑÓN
I have a creative approach to marketing content with strong training in digital marketing and business analytics. My degree in Advertising & Communications, as well as my industry experience help me give a wider perspective to the craft. I believe a customer focus is key to driving marketing success. I approach my work as a big, messy nest of tangled cables. I enjoy untangling and dissecting each part to find a solution that brings coherence and simplicity, but that is also visually appealing.As a designer, I am intrigued by complex problems. To me, even the most elaborate of concepts can be taken to its simplest version for everyone to understand. My passion lies in solving this dilemma: how can my work help people understand complicated things in life?I have been successful at using my skills in content editing, graphic design and strategy to solve complex problems in investment consulting, government policy and technology, and I look forward to continue doing so in a company that embraces disruption, innovative thinking and new, different perspectives.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.