Patty Yoder
Content Director | Financial Services | Voice & Tone Expert
- Role
- Senior Writer and Manager at Flagstar Bank
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Patty Yoder
Strategic UX content leader with over 25 years of experience shaping customer experiences…
Experience
Senior Writer and Manager
Dec 2020 — Present · Troy, MI, US
Lead content strategy across print, social, and web for national banking brand• Manage and mentor a team of writers; co-lead creative direction for in-house design team• Develop and maintain enterprise-wide voice, tone, and editorial guidelines• Collaborate with designers, business units, legal/compliance, and other stakeholder to shape user-centered sales and experiences• Oversee content for key products including checking, credit, mortgage, and investment services
Education
Columbus Idea Foundry
Small Business Startup, Entrepreneurship/Entrepreneurial Studies
2015 — 2015
The Ohio State University
BS, Journalism, English
1986 — 1991
Skills
- Project Management
- Copywriting
- Direct Mail
- Digital Marketing
- E-Commerce
- Newsletters
- Marketing Communications
- Writing
- Public Relations
- Marketing
- Competitive Analysis
- Advertising
- Magazines
- Strategic Communications
- Direct Marketing
- User Experience
- Market Research
- Editing
- Digital Media
- SEO
- Leadership
- Information Architecture
- Social Media
- Content Management
- Social Media Marketing
- Sales
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.