Patricia Yanes
Principal and Testifying Survey Expert at Applied Marketing Science, Inc.
- Role
- Testifying Survey Expert at Applied Marketing Science
- Location
- Burlington, MA, US
- LinkedIn followers
- 500 followers
About Patricia Yanes
I am a principal at Applied Marketing Science and serve as a testifying survey expert witness specializing in conjoint analysis for class action litigation matters. I have helped companies in financial, industrial, healthcare, and consumer markets use research and insights to create more successful products, services, and customer experiences. I am passionate about the use of discrete-choice methodologies to gain in-depth insights into the decisions customers make about products and services.
Experience
Testifying Survey Expert
Jan 2023 — Present · Waltham, MA, US
Expert witness for civil litigation, with a specialty in applying conjoint analysis and other methodologies as a basis for determining damages in class actions and other civil litigation.
Education
Boston College
Bachelor of Science (BS), Management (Marketing and Finance)
2006 — 2010
Bentley University - McCallum Graduate School of Business
Master of Business Administration - MBA, Marketing
2014 — 2017
The Carroll School of Management, Boston College
Bachelor of Science, Management; Marketing/Finance Double Concentration
2006 — 2010
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