Patty Yan
Senior Global Product Marketing Manager @SS&C Blue Prism
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WORK HISTORY
Senior Global Product Marketing Manager @SS&C Blue Prism
London, GB
Technology leader in Enterprise AI and Intelligent Automation; inventor of RPA and Data Management- Build go-to-market strategies and lead global product launches, enabling sales and partners with compelling messaging, positioning and sales plays- Define and develop product messaging and value propositions, and own the creation of solution briefs, websites, ebooks, webinar content, product demos and more- Partner with competitive to deliver competitive positioning for the assigned product line- Support demand gen on brand campaigns, webinars, trade shows and thought-leadership forums
EDUCATION
Goldsmiths, University of London
Teaching Certificate in Foreign Language
Beijing PeiLi University
Business Degree
CIM | The Chartered Institute of Marketing
Postgraduate dip, CIM
SKILLS
ABOUT PATTY YAN
A results-oriented product marketing leader with extensive experience in marketing, positioning, launching, reinventing and growing new businesses in B2B innovation technology. Consistently delivers strong growth through new strategic approaches, product positioning and brand-building. Proven track record, results-driven and customer-centric with a “can do” attitude. Brings creative thinking coupled with detailed implementation. Excellent people skills thrive in a fast-paced, dynamic team environment.Strong understanding of automation, data management and the unified communications market: on-premises, hybrid, cloud, software-as-a-service B2B enterprises.Experience gained across a range of B2B technology, Telco, Consumer, and UC CollaborationKey competencies:• Product marketing strategies, positioning and messaging and product launches• Sales and Partner Enablement• Content building to enable presence, campaigns and demand generation• Technical Marketing and Business Development• Product Management
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