Patty Parobek

About Patty Parobek

I make AI make sense for marketing teams.As SVP of AI Transformation at Mod Op, I lead AI adoption strategy, training, and responsible use for a global full-service marketing agency. I also work independently with marketing organizations in the Cleveland market to build AI literacy from the ground up. Here’s what I’ve learned after 17+ years in marketing strategy and leading enterprise transformation: the technology isn’t the hard part. The hard part is getting real people to actually change how they work. That’s where change management meets AI adoption, and that intersection is where I live. What I do:• Lead AI transformation strategy for marketing organizations from executive alignment through daily workflow integration• Design and deliver AI literacy training programs that meet teams where they are, not where vendors wish they were• Build AI governance frameworks that protect organizations while accelerating adoption• Develop AI maturity benchmarks and measurement systems so leaders can track real progress, not hype metrics My approach: I translate complex AI capabilities into practical marketing workflows. I build the bridge between “we should be using AI” and “here’s how we actually do it, responsibly, starting Tuesday.” I’m research-driven and allergic to hype. If I share it, I’ve vetted it. If I recommend it, I’ve tested it. If I teach it, I’ve done it.Currently building: AI maturity assessment tools for marketing organizations, AI agent training curricula using the CRAFT framework, and scalable adoption programs that turn AI skeptics into AI advocates. If you’re a marketing leader figuring out how to move your team from AI-curious to AI-capable (or if you’re tasked with enterprise AI adoption and want a sounding board who’s been in the trenches) let’s talk!

Experience

1. Senior Vice President, Artificial Intelligence Transformation

   Mod Op

   Sep 2025 — Present · Cleveland, OH, US

   I lead Mod Op’s AI transformation practice, driving the strategy, training, and responsible use governance that moves a global marketing agency from AI-aware to AI-native.What that looks like in practice:• Designed and launched the agency’s enterprise AI adoption strategy, including a scaled training curriculum that took the organization from exploratory pilots to integrated AI workflows across all marketing disciplines including creative, media, technology, analytics, and client services • Built the AI governance framework and responsible use policies in partnership with Mod Op’s AI Council and risk and compliance teams, ensuring every AI tool and workflow meets compliance, privacy, and ethical standards before enterprise deployment• Created the CRAFT framework (Character, Result, Approach, Format, Tripwires) for AI agent training (now the agency’s standard methodology for building reliable, role-specific AI agents across departments).• Developed AI maturity benchmarking tools including the AI Focus Finder, a radar-chart assessment that lets marketing organizations measure AI readiness across 9 dimensions against 12 sector benchmarks• Lead cross-functional AI enablement across the agency’s global offices (US, Canada, Panama), collaborating with creative, media, PR, analytics, and client experience teams to identify and implement the highest-value AI use cases for each discipline• Designed workflow transformation programs that pair change management methodology with AI implementation (because the technology only delivers value when people actually adopt it).The through-line across all of it: translating AI capabilities into marketing outcomes that teams can measure, leaders can trust, and organizations can scale.

Education

• University of Dayton

  Bachelor of Arts, Sales and Marketing Operations/Marketing, Specialization Digital

• Data Science Dojo

  Certification, Data Science, Data Science