Patty Kozlow Bastel
Digital Marketing @Lincoln Electric
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WORK HISTORY
Digital Marketing @Lincoln Electric
Cleveland, OH, US
Sitecore Platform Owner• Authoring websites for North America launch• Train authors globally to roll out 40+ websites• Salesforce• DevOps• Develop Wikipedia for authors reference• Content Hub Digital Asset Management (DAM) system• Seismic Field Sales Enablement platform • Clickup Project ManagementWeb Marketing• Manage online commerce product catalog for welding equipment• Facilitate B2C site implementation to IBM Websphere B2C site• Launch products and execute promotions • Support over 15 international website variations • Work between IT and other departments in the company to develop solutions to meet internal and external customer requirements• Define requirements for improvements to website templates and tools• Develop processes, procedures, and communications across marketing teams• Support distributors for ecommerce sites• Incorporate 3rd party applications • Analyze web traffic and make improvements to navigation, site structure, content, and user interface• Write and incorporate metadata to drive search results. • Incorporate and tag assets in Digital Asset Management system• Create landing pages and repurpose content • Recreate subsidiary websites using approved corporate templateSkills / Programs • html • Adobe Creative Cloud - Dreamweaver, Photoshop, Illustrator, Indesign, Acrobat • Microsoft / Sitecore Commerce • Microsoft SharePoint • IBM Websphere • Artesia / Media Manager / Open Text / Adobe Experience Manager - Digital Asset Management • Google Analytics • Skyglue • Translations Tool • Microsoft Office - Word, Excel, Powerpoint, Outlook, Access
EDUCATION
Kent State University
Bachelors
Cuyahoga Community College
Associates
SKILLS
ABOUT PATTY KOZLOW BASTEL
Accomplished marketing communications/graphic design professional responsible for marketing collateral, website design and content development, email marketing, search engine optimization, branding, new product launches, tradeshow management, press release distribution, media schedules, planning and budgeting, market research and analysis in highly technical environments. • Ability to meet deadlines and manage multiple projects in a fast paced environment• Strong organizational and planning skills to manage multiple and changing priorities• Copywriting/graphic design skills• Excellent interpersonal & communications skillsSpecialties: marketing communications, graphic design, website design, web development, search engine optimization, seo, tradeshow management, email marketing, product launch, press release distribution
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