Patty Jordan

About Patty Jordan

With over 15 years of experience in leading global marketing teams in the SaaS space, I…

Experience

1. Vice President of Global Marketing

   LexisNexis

   Jan 2021 — Present

   I currently lead a marketing team for Nexis Solutions, a division of LexisNexis, and am responsible for demand (lead) generation, customer retention, product marketing and marketing operations functions globally. In 2022, we contributed $10M+ of net new revenue to the business, a 6% YOY growth rate and a marketing contribution of 67%. These results were achieved through aligning our go-to-market strategies with customer needs, developing messaging and value-propositions that resonate with buyers and using data to drive our decision-making and campaign strategy. Expertise in brand marketing, demand generation, digital marketing (paid search, display, remarketing, social, content syndication), email marketing, account-based marketing (ABM), product launch, value proposition development, persona-based messaging development, customer marketing, sales enablement, webinars, events, marketing automation, demand funnel management, lead nurturing, campaign tracking, ROI tracking/attribution. Marketing Tech Stack: Salesforce, Pardot, Widen (Digital Asset Management), Trello, Airtable, Tableau

Education

• Castleton University

  BACHELOR OF SCIENCE, Marketing

Skills

• Strategic Planning
• Brand Management
• Integrated Marketing
• Marketing Strategy
• Marketing Communications
• Creative Direction
• Direct Marketing
• Lead Generation
• Sem
• Market Planning
• Marketing
• Digital Marketing
• Product Launch
• Public Relations
• Online Advertising
• Strategy
• New Business Development
• Marketing Management
• Social Media Marketing
• Multi-Channel Marketing
• Product Launches
• Demand Generation
• Communications Strategy
• Social Media
• Strategic Communications
• Advertising