Patty Foley-Reid
Global Demand Leader @ Wolters Kluwer | AI for Business Campaign Leader | Hands-On Strategic Marketing | 2X Forrester ROI Winner
- Role
- Marketing Associate Director, Global Demand Generation at Wolters Kluwer
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Patty Foley-Reid
EXECUTIVE LEADER - MARKETING - Transforming Marketing Strategies into Measurable Growth and Lasting ImpactVisionary Marketing Leader with a proven track record of driving transformative go-to-market strategies, resulting in double-digit growth and award-winning performance across Fortune 500 companies and high-growth startups. Expert in developing and implementing measurable, predictable, and repeatable demand generation engines that consistently deliver significant increases in qualified leads, pipeline growth, and revenue. Recognized for leading innovative, client-centric campaigns and revolutionizing marketing effectiveness through data-driven approaches, advanced account-based marketing techniques, and strong sales alignment.BUSINESS IMPACT•12% GROWTH AT IBM WITH FOCUS ON AI AT IBM: Led a simplified client-centric go-to-market strategy at IBM, resulting in 12% growth after years of decline, 4-point yield improvement, 1.7-point increase in MQL conversions, 23-point boost in POI view rate, and 7-point rise in engagement; recognized with the Forrester 2023 ROI Award for outstanding performance and customer-centric transformation.•239% OF BOOKINGS TARGET AT CA TECHNOLOGIES: Generated $57M in pipeline and $27M in revenue in just 8 months through a measurable, predictable, and repeatable demand creation engine, exceeding bookings target by 239% at CA Technologies.•38% INCREASE IN NET NEW REVENUE AT SECURITY STARTUP: Led a transformative, data-driven go-to-market strategy at Veracode, resulting in a 38% increase in net new revenue, 40% growth in the pipeline, and tripling of lead volume; recognized with the 2015 Sirius Decisions ROI Award for outstanding performance in driving startup growth and account-based marketing innovation.
Experience
Marketing Associate Director, Global Demand Generation
Nov 2024 — Present · Waltham, MA, US
Leading and executing integrated marketing campaigns that generate demand, drive retention and elevate the brand for Clinical Effectiveness (CE) solutions.
Education
Simmons University
Master's Degree, Communications Management
Williams James College
Graduate Certificate, Executive Coaching
2021 — 2021
Yale University
Brissago, Switzerland - Summer Program
University of Massachusetts Dartmouth
Bachelor's Degree
Skills
- Business-to-Business (B2b)
- Crm
- Integrated Marketing
- Lead Generation
- Brand Management
- Cross-Functional Team Leadership
- Content Strategy
- Marketing Communications
- Saas
- Business Development
- Marketing Automation
- Salesforce.com
- Sales Enablement
- Demand Generation
- Online Lead Generation
- Eloqua
- B2b
- B2b Marketing
- Enterprise Software
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