Patty Dimucci

About Patty Dimucci

Passionate communications expert known for creating dynamic integrated marketing campaigns. Proficient at strategic planning and activation to build brand awareness, engagement and loyalty. Recognized as an idea machine and a natural leader who has the ability to inspire collaboration across all levels of an organization.

Experience

1. Channel Marketing Manager

   Toshiba Global Commerce Solutions

   Aug 2022 — Present · NC, US

   Drive integrated co-marketing plans through partners and amplify Toshiba\'s message and strategy in alignment with go-to-market objectives.• Support product campaigns for the channel by creating channel-appropriate content, including creative and messaging, ensuring content is shared appropriately through all communication channels: emails, social postings, paid media, and earned media opportunities • Create customized content as required by partners to promote products with co-branded content • Gather customer testimonials for products and develop case studies or video testimonials with partners • Led the event management process for the channel marketing team for all trade show and partner events by elevating all Toshiba events for maximum impact and engagement while reinforcing the brand and communicating its values through event design, messaging, and giveaways to increase leads, awareness, and company image • Retail industry events included: National Retail Federation’s Big Show, National Grocers Association, Retail Solutions Provider Associations’ RetailNOW, BlueStar’s VARTECH, Retail Technology Solutions •Toshiba events included Toshiba Partner Advisory Council, Partner Technical Marketing Conference, USGA’s US Open at Pinehurst 2024 corporate hospitality and several co-hosted events with partners Collaborate with segment leaders to extend their integrated marketing plans through our channel partners •Support distributors and resellers with relevant marketing campaign materials to drive growth aligned with business objectives• Act as a liaison between marketing and the channel sales team, cultivating, distilling, and sharing insights as appropriate between both teams

Education

• Louisiana State University

  Bachelor of Science