Patty McGrath
- Role
- Global Head of Consumer Insights, Ben and Jerry\'s at Ben & Jerry's
- Location
- Manchester Center, VT, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
Experience
Global Head of Consumer Insights, Ben and Jerry\'s
Present
Skills
- Marketing Research
- Consumer Behaviour
- Fmcg
- Customer Insight
- Management
- Nielsen
- Market Research
- Competitive Analysis
- Product Development
- Advertising Research
- Shopper Marketing
- Segmentation
- Brand Equity
- Trade Marketing
- Consumer Products
- Brand Management
- Marketing Strategy
- Strategic Planning
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