Patturu Vishnu Vardhan
Senior Executive - Ad Operations @WPP Media
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WORK HISTORY
Senior Executive - Ad Operations @WPP Media
Bengaluru, IN
Manage end-to-end campaign setups across channels like Display, Video, Audio, YouTube, and Programmatic, ensuring smooth operations and performance goal achievement.• Handle billing and actualization for Programmatic, Search, and Social channels using Prisma; deliver detailed performance reports from platforms like DCM, and DV 360.• Conduct thorough QA checks for Pixels and Floodlights to ensure accurate tracking and reliable reporting.• Troubleshoot campaign performance issues, creative glitches, and URL problems for swift resolution.• Mentor new team members, guide onboarding, and ensure team efficiency.• Document processes, manage task queues, and distribute workload to meet deadlines.• Implement event tags like DV, Marketcast Pixel, and MOAT to enhance analytics and client insights.• Audit monthly invoices to ensure financial accuracy and budget transparency.• Oversee creative and URL updates to align with client objectives.• Build actionable performance reports by consolidating data from multiple platforms.• Lead resolution of technical and creative challenges to ensure campaign success.(EA Sports)
EDUCATION
The Board of Secondary Education, Andhra Pradesh (BSEAP)
Intermediate, MPC
Bangalore University
Bachelor of Business Administration - BBA, Marketing
ABOUT PATTURU VISHNU VARDHAN
Hey there, I’m Vishnu and if there’s one thing you should know about me it’s this I live and breathe digital marketing and sports.I work as a Senior Executive in Ad Ops at WPP Media where I work for EA Sports. From actualizations and delivery reports to keeping campaigns on track across global markets, I make sure everything clicks into place while balancing timelines, teamwork, and performance.Before WPP I was at Havas Media Group where I didn’t just touch SEO I did SEO. From on page and off page optimization to crafting strategies, building links, and even setting up CM360 display and video tags, I covered everything on the spectrum and probably a few things that weren’t even in the JD. Before that I started my digital journey at Amazon where I got my first real taste of how the marketing machine works from the inside.Now about the other side of me I watch every sport out there and I mean every sport. Soccer, basketball, MLB, NFL though mostly for the Super Bowl ads and WWE which has had me hooked since I was ten. Cricket is a given it’s in the blood. What can a man do without sports Nothing really.Outside the work and sports zone I’m a tech and political geek. I’ve tried my hand at Python not sure if it’s my forever thing but I like exploring. I also write stories on LinkedIn the kind that make people say “Wait I’ve felt that.” They’re honest, sometimes funny, and usually about the stuff we all go through but don’t say out loud.I believe in kindness, showing up for others, and learning every chance I get. If you’re into marketing, tech, or sports or just want to chat about how real work life is let’s connect.
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