Patti Lorin

About Patti Lorin

As an award-winning, 25+ year seasoned creative director and category designer with the instincts to connect the dots between business strategy, creative development, and human behavior. I navigate my clients to exit crowded markets and redirect them into alternate niches full of receptive buyers in newly defined category spaces. I build brands by positioning them to be the hero that\'s exponentially different in solving their customer\'s problems, not a me-too brand that merely compares themselves as being incrementally better than their competition.\"Bigger, better, faster\" never works. I am an expert visual communicator. My core competence is strategizing and designing: brands, logos, websites, UI/UX front-end app design, sales tools, presentations, collateral, packaging and out-of-box experiences, trade show exhibit designs, signage and photography. My other super powers include my ability to translate engineering-speak into elegant, data-rich, visually comprehendible, branded assets. I am a creative leader who can drive projects forward while ensuring harmony and collaboration with C-suite leaders, peers and contract vendors.

Experience

1. Creative Director

   Netint Technologies

   Aug 2023 — Present · Burnaby, BC, CA

Education

• San José State University

  Bachelor of Science, Graphic Design

  1988 — 1991

• University of Phoenix

  Masters, Business Administration

  1999 — 2001