Patti Giliberto

About Patti Giliberto

Entrepreneurial marketing strategist with strong business acumen & applied insights skills, positions branded businesses for accelerated growth. Accomplished thought leader and data-savvy storyteller who connects the insights dots to create compelling new narratives, share winning value propositions & compelling activation. Skilled team leader and P&L owner who organizes to win, energizing cross-functional teams & optimizing consumer segments, products, communications, channels & in-store activation to maximize ROI. 15+ yrs CPG Brand Marketing, Traditional & Digital Marketing, P&L Ownership, Portfolio Management, Consumer Insights, Growth Strategies, Innovation & New Product Positioning & Development 10+ yrs CPG Food Marketing Leadership, Marketing Strategy & Communications & Integrated Activation 3+ yrs Direct to Consumer, Data Driven Digital Marketing, CRM Email p••••••••@gmail.com or call 31••••••24Expertise:Marketing strategy, annual & strategic planning, P&L Ownership & Product Management- Growth strategy, team leadership, business case development & executive alignment- Brand communications, product & Go To Market (GTM) strategies, key initiatives & KPIs- Trend and market analysis, outside in competitive product positioning, optimization & pricing Brand Strategy, Communications & Integrated Campaigns- Brand architecture, marketing frameworks, brand & product positioning - B2C, B2B2C & B2B marketing & strategic selling, sales collateral, training & customer presentations- Agency management, strategy, activation & measurement- Traditional marketing & media planning TV, print, radio, outdoor, in-store- Digital marketing & media, SEM, SEO, OLA & retargeting - Website, landing pages, content -links strategy & development, e-mail marketing & CRM- Social media, PR & influencer marketingActionable Insights & Innovation - Learning agendas, market research, Voice of the Consumer work (VOC)- Segmentation, Most Valuable Consumer (MVC) targeting, personas & audience management - Innovation roadmaps, platforms, pipelines & product development: concept to launch - Data analysis & synthesis: KPIs, brand health, Nielsen, IRI, panel, retailer, MRI, Simmons & NPS

Experience

1. Global Brand Strategy and Digital Marketing Leader

   Ingredion Incorporated

   Sep 2021 — Present · Chicago, IL, US

Education

• USC Marshall School of Business

  Master of Business Administration - MBA, Marketing & Entrepreneurship

• Scripps College

  Bachelor of Arts - BA, Psychology

Skills

• Innovation Development
• Market Research
• Brand Equity
• Competitive Analysis
• Creative Direction
• Marketing
• Change Management
• Advertising
• Consumer Segmentation
• Digital Marketing
• Shopper Marketing
• Strategy
• Impactful Communications Development
• Product Management
• Durable Goods
• Marketing Research
• Customer Insight
• Integrated Marketing
• Brand Management
• Cross-Functional Team Leadership
• Growth Strategies
• Marketing Strategy
• Brand Developement
• Social Media
• Retail
• Product Innovation
• Management
• Trade Marketing
• Fmcg
• Consumer Products
• Product Development
• Behavioral Targeting
• Fast-Moving Consumer Goods (Fmcg)
• Positioning
• Leadership
• Consumer Insight
• Strategic Planning
• Brand Architecture
• Brand Development
• Segmentation