Pattie Walker

About Pattie Walker

Innovative and self-motivated professional with a history in data analysis, marketing…

Experience

1. Senior Digital Marketing Specialist

   Segra

   Mar 2020 — Present

   Gather and research data analytics and prepare reports to present to management. Manage company website. Develop strategic plans and coordinate with Marketing VP and Sr. Marketing Manager for continued growth with SEO and SEM leading to qualified conversions. Manage sales lead process. Work closely with the marketing operations manager to successfully execute operations plans.Key Accomplishments:•Develop and track KPI of various sales and marketing initiatives and strategies to help drive sales growth. •Gather, analyze and summarize data for strategic improvements, including data validation and account lists. •Collaborate with IT team for process improvements, system integrations, CRM/IT updates.•Manage website development and oversee agency to better website performance and conversions. Collaborate and implementation of new pages on the company website, improved user experience.•HubSpot integration and manage CMS for efficiencies and align with the lead process. Develop workflows, list, forms. •Manage SEM and SEO. Improved CTR and conversation rate by 10% and 25% respectively in first year•Improved and managed the sales lead process. Work with leaders which led to an increase of 1500% wins in first year.

Education

• Boise State University

  Business

Skills

• Project Management
• Management
• Hp
• Budgets
• Sales Process
• Sales Management
• Crm
• Forecasting
• Team Leadership
• Solution Selling
• Channel Partners
• Sales
• Vendor Management
• Business Development
• Customer Satisfaction
• Training
• Cross-Functional Team Leadership
• Sales Operations